Four parts. Part A and Part D apply to everyone. Part B covers our text messages — jump there if that's what you're after. Part C only applies once you hire us, and section 13 is the guarantee in enforceable form.
01Who we are
MyHookLabs Media ("MyHookLabs", "we", "us", "our") is a trading name of Selling Rizz LLC, a limited liability company registered in the State of Wyoming, United States. We provide Google Business Profile and Google Maps ranking services to home service businesses.
02Agreeing to these terms
By using myhooklabs.com, starting a conversation in our chat widget, opting in to our text messages, or engaging us to deliver services, you agree to these Terms & Conditions. If you don't agree, don't use the site and don't opt in.
These terms work alongside our Privacy Policy, which explains what we do with your information and is incorporated into these terms by reference.
You must be at least 18 years old and, if you're agreeing on behalf of a company, you must have authority to bind it. "You" means both you personally and that company.
We may update these terms. The "Last updated" date at the top reflects the current version. Material changes to Part B take effect only after we notify you. Continuing to use the site or our services after an update means you accept the revised terms.
03Who these terms bind
- Visitors. Parts A, D and section 23 apply to anyone using the site.
- Message recipients. Part B applies to anyone who opts in to our texts.
- Clients. Part C applies once you engage us. If you sign a separate written service agreement with us, that agreement controls wherever it conflicts with Part C.
04Our messaging programme
Programme name: MyHookLabs Media. We operate a text messaging programme that sends conversational replies, appointment messages, and — with separate consent — marketing messages to people who have opted in on myhooklabs.com.
These terms are the messaging programme terms. Part B and section 4 of our Privacy Policy describe the same programme and should be read together.
05Consent
We text only people who have given us permission through the chat widget on myhooklabs.com. When you enter your phone number there you are shown consent language and a checkbox, and you must actively tick it. We do not buy, rent, scrape, or acquire phone numbers from any third party, and we do not add numbers to the programme from any other source.
Consent to receive marketing text messages is collected separately, and is not a condition of purchase. You can request a free audit, get your grid results, and become a client without ever agreeing to marketing texts.
You confirm that the number you give us is yours, that you are authorised to receive texts on it, and that you'll tell us if it changes or is reassigned. You must be 18 or over to opt in.
06Message types and frequency
If you opt in, you may receive:
- Conversational replies and audit results — our answers to your questions and the map grid results we ran for you.
- Appointment reminders and scheduling — confirmations, reminders and reschedule requests for calls you booked.
- Marketing and promotional messages — offers, availability and service updates, sent only if you ticked the separate marketing consent box.
Message frequency may vary. Conversational and appointment messages depend on your activity — if you don't message us and don't book anything, you won't get any. Marketing messages, if you opted into them, are limited to approximately [4] messages per month.
07Cost
We don't charge you for text messages. Message and data rates may apply depending on your mobile plan and carrier. Check with your carrier if you're unsure what your plan covers.
08STOP and HELP
Reply STOP to any message from us at any time to unsubscribe. You'll get one final message confirming you've been unsubscribed, and then nothing further. You can also email [email protected] or call +1 912-491-6919 and ask to be removed.
Reply HELP to any message for our contact details and support information.
Opting out of texts doesn't cancel your service agreement and doesn't opt you out of email. To start again, reply START or UNSTOP, or opt in again through the chat widget.
09Carriers and delivery
Carriers are not liable for delayed or undelivered messages. Delivery depends on your carrier's network and your handset. We can't guarantee that any individual message will arrive, and we aren't responsible for anything that follows from a message arriving late or not at all.
Our messaging programme may not be supported by every carrier. Text messaging is not a secure channel — don't send us passwords, card numbers, or anything else sensitive by text.
10Your mobile information
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
In plain terms: we don't sell your phone number, we don't rent it, and we don't pass it to any partner, affiliate, data broker or lead buyer. The only parties who ever touch it are the vendors who physically deliver our messages and run our CRM on our behalf, and they're contractually barred from using it for anything else. Section 6 of our Privacy Policy lists them.
11What we do
We work on your Google Business Profile with the aim of moving it into the top three results of the Google Maps pack ("the 3-pack") for an agreed keyword across an agreed service area. Depending on your engagement that includes profile optimisation, categories and services configuration, service area configuration, photo and post management, citation and NAP consistency work, review generation systems, Q&A management, service-area page content, and weekly grid rank reporting.
The specific deliverables, keyword, service area, price and start date are set out in the written proposal or service agreement we send you. That document, once accepted, forms part of these terms.
12What we won't do
We won't use tactics that put your listing at risk, even if you ask us to and even if they would work in the short term. Specifically we will not:
- Stuff keywords into your business name.
- Create, use or register a fake address, a virtual office, or a location you don't legitimately operate from.
- Buy, incentivise, write, or otherwise fabricate reviews, or solicit reviews from people who weren't customers.
- Create duplicate or lead-generation listings that violate Google's guidelines.
- Report competitors falsely to gain position.
If you instruct us to do any of the above, we may refuse and, if you insist, terminate the engagement under section 16. We also don't manage paid advertising of any kind.
13The 60-day guarantee
If your Google Business Profile is not ranked in the top 3 of the Google Maps pack for the Agreed Keyword on at least [X]% of the points of the Agreed Grid on Day 60, you pay us [nothing / we refund every fee you have paid in full].
13.1Definitions
13.2How we measure
We measure with [your rank-tracking tool, e.g. Local Falcon] on Day 60, and we send you the dated screenshots of both the Day 0 grid and the Day 60 grid. Our measurement, taken on the Agreed Grid with the Agreed Keyword, is the measurement that decides whether the guarantee was met. Screenshots you take from your own phone, from inside your own premises, or on a different keyword don't measure the same thing and aren't the test.
13.3If we meet it
The fee becomes due in accordance with section 15.
13.4If we miss it
You pay [nothing / we refund all fees paid within [10] business days of Day 60]. You keep the optimised profile, the service-area pages, the reviews collected, and the review request system. We hand over documentation and surrender access. Nothing is clawed back.
13.5This is your only remedy
The non-payment or refund described in 13.4 is your sole and exclusive remedy if the ranking result isn't achieved. We're not liable for lost profits, lost jobs, lost bookings, or any other loss arising from a ranking that didn't happen. See section 20.
13.6What voids the guarantee
The guarantee doesn't apply if:
- Your profile is suspended, disabled or removed by Google for a reason we didn't cause — including a suspension arising from your own past conduct, a prior agency's conduct, or an eligibility issue with your address or business.
- You remove or downgrade our access, or our access stops working, for more than [5] cumulative days.
- You fail to approve work within [48] hours on more than [2] occasions.
- You don't operate the review request system, or collect fewer than [X] reviews across the 60 days.
- You or another party makes changes to the profile that we didn't approve, and those changes affect ranking.
- You change the Agreed Keyword, the Agreed Service Area, your business name, your address, your phone number, or your primary category during the 60 days.
- You instruct us to do something in section 12 and we decline.
- Fees due under section 15 are unpaid.
If a void condition is triggered, we'll tell you in writing at the time it happens — not on Day 60. If we don't raise it at the time, we can't rely on it later.
13.7What we're not guaranteeing
We're not guaranteeing that Google's algorithm will behave in any particular way, that the position will hold after Day 60, that a specific number of calls, leads, jobs or dollars will follow, or that any figure or range shown on our website will apply to your business. See sections 19 and 20.
14Your obligations
The guarantee only works if we can actually do the work. You agree to:
- Give us manager-level access to your Google Business Profile by Day 0 and keep it in place throughout.
- Respond to approval requests within [48] hours.
- Operate the review request system with your team and customers.
- Give us accurate information about your business, address, service area and services, and tell us promptly if any of it changes.
- Not make unapproved changes to the profile during the engagement.
- Handle the volume of enquiries the work generates, or tell us if you can't.
- Pay fees when due.
You are responsible for the accuracy and legality of everything you give us and of the claims your business makes. You confirm you own or control the profile you're asking us to work on.
15Fees and payment
16Term and cancellation
The initial term is 60 days from Day 0. After that, the monthly retainer continues month to month until either of us cancels with [14] days' written notice before the next billing date. No long-term contract, no cancellation fee.
Cancelling during the 60 days. You can walk at any time. If you cancel before Day 60 you waive the guarantee — we haven't had the time we bargained for — and [state what happens to fees paid: e.g. fees paid to date are non-refundable / are refunded pro rata].
Either of us may terminate immediately on written notice if the other materially breaches these terms and doesn't fix it within [10] days of being told. We may also terminate immediately if you instruct us to do something in section 12, or if continuing would put your listing or our other clients at risk.
On termination we surrender access, hand over documentation, and you pay for work delivered up to that date, subject to section 13.
17Exclusivity
While you're a client, we won't take on another business in your trade whose service area materially overlaps yours. Ranking two businesses for the same search in the same city is a conflict we won't create.
Exclusivity is tied to the trade and the Agreed Service Area recorded in your service agreement, and it ends when the engagement ends. It doesn't stop us working with businesses in other trades in your city, or the same trade in areas that don't materially overlap yours.
18Ownership and access
Your profile is yours. Your Google Business Profile, your listing, your reviews, your photos, your business data and your domain remain yours throughout and after. We take manager access, never ownership, and we never move, merge or delete a listing without your written instruction.
Deliverables are yours once paid for. On payment of the fees due, you own the profile content, service-area page copy, and photos we produce for you. Where the guarantee is missed and no fee is payable under 13.4, you keep them anyway.
Our methods stay ours. Our processes, templates, internal documentation, tooling and know-how remain our intellectual property. You get a licence to use what we built for your business; you don't get a licence to resell our methodology.
We surrender access within [5] business days of the engagement ending, or sooner on request.
19Disclaimers
We are not Google. MyHookLabs Media and Selling Rizz LLC are independent and are not affiliated with, endorsed by, or sponsored by Google LLC. Google, Google Maps and Google Business Profile are trademarks of Google LLC.
We don't control the algorithm. Nobody outside Google does. Google changes how ranking works without notice, and can suspend or remove listings at its own discretion. The only thing we guarantee is the commercial outcome described in section 13: if the result isn't achieved, you don't pay.
Figures on our website are illustrative. The "20–30 more booked jobs a month" range, the example arithmetic, and any before-and-after figures we show are illustrations, not forecasts and not promises about your business. Results vary by trade, service area, competition, ticket size, close rate, and the condition of your profile when we start.
EXCEPT AS EXPRESSLY STATED IN SECTION 13, THE SITE AND THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED OR STATUTORY, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED OR ERROR-FREE.
20Limitation of liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY IS LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, BOOKINGS, DATA, GOODWILL, OR BUSINESS OPPORTUNITY, ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES, WHETHER IN CONTRACT, TORT OR OTHERWISE, EVEN IF ADVISED OF THE POSSIBILITY.
OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES WILL NOT EXCEED THE TOTAL FEES YOU ACTUALLY PAID US IN THE [12] MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM.
Nothing in these terms excludes liability for fraud, fraudulent misrepresentation, or anything else that cannot lawfully be excluded. Some jurisdictions don't allow certain exclusions, so parts of this section may not apply to you.
21Indemnity
You agree to indemnify and hold harmless Selling Rizz LLC, its officers and personnel against claims, damages, losses and reasonable legal costs arising from: information you gave us that was inaccurate or misleading; claims your business makes about its own services; your breach of these terms; your violation of Google's terms or guidelines by conduct we didn't perform or approve; or your use of the site in breach of section 23.
22Confidentiality
Each of us may learn things about the other that aren't public — pricing, methods, customer lists, performance data. Each of us agrees to keep that information confidential, use it only to perform under these terms, and protect it with at least reasonable care. This doesn't cover information that is public through no fault of the receiver, was already known, is independently developed, or must be disclosed by law.
We may describe the work in general terms as a case study only with your written permission. Without it, we don't name you.
23Website use and intellectual property
The site, its copy, design, code and graphics belong to Selling Rizz LLC and are protected by intellectual property law. You may read the site and print pages for your own reference. You may not copy, scrape, republish, resell, frame, or use it to build a competing service, and you may not use automated means to extract data from it.
You agree not to interfere with the site, attempt to gain unauthorised access, upload anything malicious, or use the chat widget to send unlawful, abusive, or deliberately false information. We may block access for any of the above.
24Governing law and disputes
These terms are governed by the laws of the State of Wyoming, United States, without regard to its conflict of law rules. The UN Convention on Contracts for the International Sale of Goods does not apply.
Talk to us first. Before starting any formal proceeding, you agree to contact us at [email protected] and give us [30] days to resolve it. Most disputes end here.
Arbitration. If we can't resolve it, any dispute arising out of or relating to these terms will be finally settled by binding arbitration administered by [arbitration body, e.g. the American Arbitration Association] under its [applicable rules], before one arbitrator, seated in [Sheridan, Wyoming / remote by videoconference], conducted in English. Judgment on the award may be entered in any court with jurisdiction.
No class actions. Disputes are resolved individually. Neither of us may bring a claim as a plaintiff or class member in a class, consolidated or representative action.
Either of us may seek injunctive relief in court to protect intellectual property or confidential information without first arbitrating.
25General
- Entire agreement. These terms, the Privacy Policy, and your signed service agreement are the whole agreement between us, and replace anything said before.
- Order of precedence. If they conflict: your signed service agreement first, then these terms, then the Privacy Policy, then anything on the website.
- Severability. If a court finds any provision unenforceable, the rest stays in force.
- No waiver. If we don't enforce something immediately, we haven't given up the right to enforce it later.
- Assignment. You may not assign these terms without our written consent. We may assign them to a successor in a merger or sale of the business.
- Independent contractor. We're an independent contractor, not your employee, partner, agent or joint venturer.
- Force majeure. Neither of us is liable for delay caused by events outside reasonable control — including Google outages, platform changes, and acts of government.
- Notices. Written notice means email to [email protected] or to the email address on your account, and is deemed received the next business day.
- Survival. Sections 10, 13.5, and 18 through 25 survive termination.
26Contact us
Questions about these terms, our messaging programme, or an engagement:
We aim to reply within [5] business days.